Gübelin | artgenève

For two consecutive years, Justine oversaw Gübelin’s sponsorship and event presence at artgenève, one of Switzerland’s most renowned art fairs celebrating contemporary and modern art, design and photography.
She managed the full partnership on behalf of Gübelin, from concept development and creative direction to the coordination of exclusive client events, brand activations and the on-site presence at the fair.

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At the Gübelin stand, Justine curated a series of private gatherings and client encounters that reflected the brand’s artistic spirit and dedication to beauty and craftsmanship. The space itself was conceived as an immersive setting that invited guests to experience the brand’s values in an atmosphere of calm refinement.

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As part of this collaboration, she also curated and produced an intimate VIP evening at the Musée Ariana in Geneva, bringing together around sixty guests including Gübelin’s key clients and selected artgenève VIPs.
The evening unfolded as a private dinner and a moment of genuine connection between two worlds, art and high craftsmanship, offering guests the opportunity to exchange, discover and network in an atmosphere of quiet elegance.
From the spatial composition and lighting to the culinary accents and rhythm of the evening, every detail was orchestrated with precision and sensitivity.

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Through her thoughtful direction, Justine transformed Gübelin’s participation at artgenève into a cohesive experience that mirrored the brand’s artistry, authenticity and refined sense of beauty within the vibrant world of contemporary art.

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